Do you know you are bearing a characteristic brand about you into the world? The truth is, whether or not you are aware of it, you are sending a message to everyone whose path crosses yours. The brand or persona you are projecting is that sense of presence that others experience when they are with you, and even when you walk into a room. It is a combination of the values, gifts, and passions connected to who you are. Your brand is being communicated with every action you take, the way you speak or write, the way you wear your hair, shape your wardrobe and accessorize it—and even with your body language. Think about this: if you were an online movie trailer, what kind of people would hurry to see it? Is this pleasing to you?
We’re going to be talking about shaping your personal brand in the weeks ahead, so check back for more conversation on projecting your best persona. And if you would like to interact, send me a line at marlee@gogirlcoach.com.
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